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Sonia O’Sullivan partners with Always® to encourage girls across Ireland to Keep Playing #LikeAGirl

05/07/2016 NO REPRO FEE, MAXWELLS DUBLIN Sonia O’Sullivan is pictured at St. Stephen’s Green Park for the launch of the new Always #LikeAGirl Keep Playing campaign in Ireland. Pictured with Sonia is 13 year old Anna Thompson and 12 year old Lucy Madden from Dublin. Sonia O’Sullivan, Mum to two teenage daughters, former Olympian and one of Ireland’s most celebrated athletes is partnering with Always #LikeAGirl to encourage girls across Ireland to keep playing sport. As the world prepares for the 2016 Olympic Games, Always wants to urge, encourage and inspire girls everywhere to Keep Playing #LikeAGirl. Data from the most recent Always Confidence & Puberty Survey, shows that by the end of puberty, over half of girls surveyed (64%) will have quit playing sport. Always, leader in global feminine care and the brand committed to championing girls’ confidence, partnered with documentary filmmaker Nanette Burstein to find out how girls feel about playing sport.   Ends For further media information contact FleishmanHillard: Sandra Morris, E: sandra.morris@fleishmaneurope.com , M: 086 847 4644 PIC: NO FEE, MAXWELLPHOTOGRAPHY.IE

Sonia O’Sullivan is pictured at St. Stephen’s Green Park for the launch of the new Always #LikeAGirl Keep Playing campaign in Ireland. Pictured with Sonia is 13 year old Anna Thompson and 12 year old Lucy Madden from Dublin.
Credit: MAXWELLPHOTOGRAPHY.IE

Sonia O’Sullivan partners with Always® to encourage girls across Ireland to Keep Playing #LikeAGirl

Latest Always Survey Reveals:

–          61% wish there were more female role models in sport

–          Over Half of Girls (64%) Quit Sport By the End of Puberty*

–          80% of girls feel they do not belong in sport

IRELAND – July 5th 2016 – Sonia O’Sullivan, former Olympian, Ireland’s most celebrated athlete and Mum to two teenage daughters is partnering with Always #LikeAGirl to encourage girls across Ireland to keep playing sport. Data from the most recent Always Confidence & Puberty Survey*, shows that by the end of puberty, over half of girls surveyed (64%) will have quit playing sport.

Commenting at the launch event, Sonia O’Sullivan said: For me, it’s about being a role model and trying to inspire girls not to give up. We all go through it, but puberty can be such challenging time for girls and playing sport taught me that by believing in myself, and never quitting, you can achieve great things”.

“That’s why I am proud to be supporting the Always #LikeAGirl mission to help stop the drop in confidence girls experience at puberty. Sport really is one of the strongest confidence building activities and as a Mum to two teenage girls, a coach and a former Olympic athlete I want to encourage and inspire girls everywhere to keep playing #LikeAGirl and never quit” added Sonia.

As the world prepares for the 2016 Olympic Games, Always wants to urge, encourage and inspire girls everywhere to Keep Playing #LikeAGirl.

To help shed light on this issue, Always partnered with Academy Award-nominated documentary filmmaker Nanette Burstein to find out how girls feel about playing sport. The new #LikeAGirl video, asked girls about their athletic experiences, the challenges and the benefits, what helped them stay in the game, or what led them to quit. Hear their stories and be motivated by their passionate rallying call for all girls to keep playing by watching the Always Keep Playing #LikeAGirl video here:

“The Olympic Games is a time when – all around the world- female sports participation is elevated in the public eye, and for that reason, we could not think of a better moment to drive awareness of the critical role sport play in building girls’ confidence. We will rally and unite Olympic athletes, the International and National Olympic Committees and other organisations, to spark a change and inspire a world in which every girl truly feels that she can play sport and will Keep Playing #LikeAGirl!” said Michele Baeten, Associate Brand Director and Always #LikeAGirl leader at Procter & Gamble said:

Many studies have found that ongoing participation in sport significantly contributes to confidence in girls, at any level, and provides valuable skills to help them stay confident to do any and every thing later in life. In fact, a recent 2015 study of consumers in the UK showed that women aged 18 to 24 are twice as likely to be confident if they play sport regularly, compared to those who do not play at all[i]. Additionally, the recent Always survey found that girls reported that three of the top benefits of staying involved in sport are increased confidence, teamwork, and staying in shape. However, despite the known benefits, girls still report that they don’t feel like they belong in sport. Further, 67% of girls feel that society does not encourage them to play sport.

Always is inviting everybody to join in to rewrite the rules and keep girls in sport. Pledge that you’ll Keep Playing #LikeAGirl and encourage others to do the same.

Upload a picture, shoot a video or tweet using #LikeAGirl to show your support and inspire young girls everywhere to Keep Playing.

Key ‘Always Puberty & Confidence Wave IV’ Study Findings

  • By the time girls reach the age when they finished puberty (16-17 years old), 64% will have quit sports
  • 8 out of 10 girls who quit sport during puberty felt they did not belong in sport
  • Only 1/3 of girls feel that society encourages girls to play sport
  • The top challenges for girls continuing to play sport are that most people believe girls become more self-conscious about/dislike their body (50%), most believe girls are worse at sport than boys (34%) and the lack of respect for girls in sport (32%)
  • 61% wish there were more female role models in sport
  • If there were more female role models in sport then girls aged 16-24 believe that more girls would continue playing sport (47%), there would be more interest in female sport (46%) and female sport would be more popular (42%)

 

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