This project paper was written by Ruth McDonagh who graduated as a mature student from UCD with an Honours Degree in Sport & Exercise Management. An avid sports fan, she plays hockey for Bray Ladies XI and was crowned the 2013 Irish Bog Snorkelling champion. Ruth is an event manager with TITAN Experience and works on numerous mass participations sports events including the Virgin Media Night Run, Rock N Roll Marathon (Dublin & Liverpool), Ironman Dublin 70.3 and the Great Dublin Bike Ride. Ruth previously worked with Alive Outside, the company who brings you HELL & BACK and Tag Rugby. Ruth was shortlisted for both the Event Manager and Event Production Manager of the Year categories at the Event Industry Awards in 2016.